Bailey International Helps Burden Sales Co. Revolutionize Product Offerings

Burden Sales Co. (BSC) encountered challenges in product diversity, supply chain stability, and introducing new product offerings. Partnering with Bailey International, BSC was able to integrate a range of expertly curated hydraulic components into their inventory, including Hydro Custom motors, Chief TC3 tie rod cylinders, and more. This partnership enabled BSC to expand their product portfolio, stabilize supply chains, and improve their market footprint by offering high-quality products at competitive prices.  

Burden Sales Co. (BSC), operating as Surplus Center, is a family-owned third-party reseller specializing in mechanical, electrical, pneumatic, and hydraulic components. With a customer base ranging from agricultural professionals to DIY enthusiasts and small-to-moderate-sized OEMs, BSC prides itself on delivering exceptional value through surplus goods and a diverse catalog. Despite their extensive offerings, BSC identified critical gaps in product diversity and supply chain reliability, leading them to seek a solution-driven partnership with Bailey International.  

The Challenge:

BSC faced hurdles that hindered their ability to maintain a competitive edge in their industry. These included:

1. Limited Product Diversity: The need to cater to a broad customer base required an expansion of product options to meet varying demands.  

2. Supply Chain Challenges: Instability in sourcing critical components disrupted their ability to fulfill orders efficiently.  

3. New Product Offerings: Staying ahead in the competitive reseller space required the introduction of innovative, high-quality, affordable products that appealed to multiple market demographics.

These challenges posed a risk to customer satisfaction and threatened BSC’s ability to retain its standing as a reliable partner for mechanical and hydraulic components.  

The Solution:  

Recognizing these challenges, Bailey International worked closely with BSC to implement a solution that addressed their needs head-on. Over a 12-month period, Bailey introduced the following high-performing hydraulic products to BSC’s inventory:

• Hydro Custom Motors  

• Chief TC3 Tie Rod Cylinders  

• Hydro Custom Vane Pumps  

• Hydro Custom Clutch Pumps  

• Swivel Ball Cylinders  

Each product was chosen to enhance BSC’s offerings, ensuring both diversity and quality. Bailey navigated supply chain complexities to provide a reliable flow of these products, minimizing delays and ensuring customers had access to the components they needed. The partnership also included a seamless information-sharing process, where Bailey's team provided timely and accurate support to BSC.  

The Results:

Through its partnership with Bailey International, BSC experienced tangible and impactful results, including:

• Expanded Product Portfolio: The addition of new hydraulic products diversified BSC’s catalog, solidifying their standing as a comprehensive one-stop shop for their market demographic.  

• Enhanced Supply Chain Stability: With Bailey’s dependable supply chain solutions, BSC ensured consistent availability of key components, reducing downtime for their customers.  

• Improved Market Footprint: By offering high-quality hydraulic products at a lower price point, BSC enhanced its reputation as a reliable provider while attracting new customers across key demographics.  

“We never stress when it comes to working with Ted, Tanner, Theresa, or Peter. We know they will provide BSC the information requested in a timely manner, and that the information will be useful and accurate.”

– Andrew Lyon, Purchasing Manager, Burden Sales Co.  

The partnership between Bailey International and Burden Sales Co. underscores the power of collaboration in addressing complex business challenges. By implementing innovative products and stabilizing supply lines, Bailey empowered BSC to meet customer demands more effectively while improving their overall market position.  

Looking ahead, this thriving partnership holds the promise of continued growth as both companies explore additional opportunities for innovation and efficiency.  

Want to learn how Bailey International can transform your business? Contact us today to explore tailored solutions that align with your goals.